Hired by the Braindead clothing brand to redesign and build their merchandise display at the multi-brand retailer, Dover Street Market, here in NYC. The project brief was to design all display pieces using only clear acrylic, and Braindead’s new promotional energy drink cans. A fun, and unconventional project to say the least.
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Oddly Good Studio was tasked by the eclectic Braindead clothing brand to revamp their merchandise display at the prestigious multi-brand retailer, Dover Street Market, in New York City. The challenge was unique: to reimagine the retail space using only clear acrylic and Braindead's new promotional energy drink cans, infusing a playful and unorthodox vibe into the sophisticated environment.
The heart of the redesign was to mirror Braindead's vibrant and unconventional brand identity. We conceived a display that was as much a statement piece as it was a functional merchandise holder. The clear acrylic structures we designed provided a modern, clean look that allowed the bold designs of the clothing and the colorful energy drink cans to take center stage.
Our design process was as bold as the brand itself. It involved meticulous planning and a creative approach to materials. Prototyping began with the assembly of acrylic components, ensuring each piece not only supported the merchandise but also reflected the creative spirit of Braindead.
Balancing aesthetics with functionality, we crafted each element of the display with precision. The energy drink cans were not just a product but became integral to the display, creating a visually compelling base for the clothing items.
The final installation at Dover Street Market was a testament to the inventive and collaborative spirit of Oddly Good Studio. Braindead's redesigned space was transformed into an interactive art piece, inviting customers into an immersive brand experience.
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Working with Braindead was an exercise in pushing the envelope and embracing the unexpected. This project stands as a prime example of how our studio thrives on bringing unconventional ideas to life, creating spaces that resonate with the energy and imagination of the brands we partner with.
Explore more about this project and others that reflect our passion for innovative design at Oddly Good Studio's Portfolio.
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